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CDK Global Worldwide

CDK Global is transforming how cars, trucks and vehicles of all kinds are marketed, sold and serviced around the world.

Our story begins in 1972, when ADP Dealer Services opened its doors to offer account and inventory services to auto dealers. ADP's founders had a vision of a new kind of business that could:

  • Help dealers sell vehicles, parts and service more profitably
  • Provide powerful and easy-to-use solutions at scale
  • Bring dealers and their customers together for life

That vision came true. By 2014, ADP Dealer Services had grown enough to be spun off into its own standalone brand: CDK Global.

The name reflects the history and strengths of our team.  

“C” for Cobalt, the digital innovators who added new dimensions to our marketing and dealer website skills in 2010.  

“D” for Dealer Services and the 40 years of experience that is the rock-solid foundation of our business.

"K" for Kerridge, the computing and data firm that expanded our expertise and our global footprint in 2005.

Today CDK Global serves 26,000 car, truck, motorcycle, marine and heavy equipment dealerships in 100+ countries on six continents. You can count on us to deliver the technology and services that will help you drive your business on toward a brighter horizon.

Life and business are a journey. CDK Global is your technology partner for the future.