Nowadays, when a customer enquires about one of your vehicles over the phone, online or in person, there’s a high chance they’ll have completed most of their research online. In the last ten years the buying process has transformed. The showroom visit was generally at the start of the buying process. Now, it’s towards the end – a big change. So, today, if a potential customer steps foot in your showroom, you need to make an immediate impression and provide a great buying experience to guarantee their business.
How do you create a great Showroom experience?
Autoline Drive provides retailers with a comprehensive suite of tools to control and maximise the effectiveness of their vehicle sales process, right from initial enquiry through to the vehicle handover, all from within ONE system. With real-time access to the DMS vehicle sales functionality via a mobile tablet device, retailers are modernising the whole buying experience for their prospective customers, making it more enjoyable and less stressful.
Whether your prospective customer submits an online enquiry, calls, or visits your Showroom, you generally have one chance to impress. To be successful in selling them a vehicle, it all hangs on two factors; the service you deliver and how effectively you follow up every enquiry.
Autoline Drive ensures no opportunities are missed. Leads can be tracked throughout the sales process, all from one system.
When someone requests a vehicle brochure online, an automatic email reply is sent with it attached. The reply email confirms a sales executive will be in contact shortly. Simultaneously, a diary entry is created to remind the sales executive to contact the customer. This ensures a quick follow-up – great customer service.
Calls into your showroom will also get a professional service. Using Smart Telephony and Call Manager (optional applications) the system can quickly identify the caller, display any existing customer enquiry and present a simple, structured process to qualify their requirements over the phone.
For those visiting your Showroom, you can use a mobile tablet device to pull an existing enquiry from the DMS or capture their details on the way to the coffee bar or seating area
So, whatever your sales process, you have all the tools you need to capture and convert more enquiries whilst delivering an enhanced customer experience.
Once you have captured a customer’s requirements, you can quickly create a shortlist of potential vehicles for the customer to choose from. And as most customers like to compare potential vehicles against each another to help them make a decision, Autoline Drive allows them to view up to three vehicle specifications side-by-side. Once, the desired vehicle has been chosen, it is a straightforward process to spec-up the vehicle and add any additional accessories the customer may want. All this can be done in a friendly, consultative manner with the customer looking at your screen throughout the process.
Wouldn’t it be great if the sales manager within a dealership could view the real-time status of every potential sale in progress? With Autoline Drive, this is reality. The manager can remotely monitor the activity of every sales person using management controls and subtly request their attention if a deal looks like it will be lost or profitability is at risk. Managers can also be informed of all sales activity with automated alerts via email, SMS or screen pop-up for over 50 different stages of the sales process. Additionally, if a sales executive feels he may be losing a deal, he can subtly request the assistance of the sales manager.
The days of sitting at a desk with the customer going over a series of screens on a PC to help them understand the structure of their deal are gone. The mobile deal presentation app for Autoline Drive allows you to walk through the key information related to a deal on a tablet-device, which you can share with the customer to ensure they are comfortable with what you are offering them. Finally, you can take an electronic signature to confirm they are happy with the deal.
There are a number of ways to maximise profit in the vehicle sales department, the sale of the vehicle itself being only one of these. Autoline Drive provides dealers with the capability to optimise every profit opportunity in a vehicle sale, including:
As well as the sales management control dashboard for monitoring and assisting the sales executives, there are a suite of reports to analyse key sales KPIs, including individual, team, site or brand performance, enquiries to sales ratios, etc. Coupled with the wizard-led ad-hoc report generator, group management and sales management can analyse any information they need.
Give your sales people every chance of winning the deal. A consistent approach to a sales process in a dealership can make a big difference to how many sales your team win or lose. Autoline Drive Showroom uses simple, intuitive screens to guide your sales people through the customer’s journey with your dealership and captures all the information they need.